Romanian manufacturer of self-designed multi-adjustable ergonomic baby carriers, made of organic fabrics, is looking for agents

Center name Тестовый центр
Summary The Romanian SME manufactures multi-adjustable ergonomic baby carriers, woven wraps and slings, made of organic fabrics. The original design and increased adjustability of the products reflect the company’s preoccupation for the safety and comfort of baby and carrier, without overlooking the need to promote products looking stylish at the same time. The company is looking for resellers under a commercial agency agreement, in order to expand their presence across international marketplaces.
Description of the offer The story of this Romanian company started in 2012, when a young business women and mother launched a company that produces baby carriers, wraps and slings, designed according to her experience as a certified babywearing consultant. The company evolved year after year, developing ergonomic, adjustable, multidimensional, affordable products, made of organic fabrics. The present baby carriers product range covers standard size (4-20 kg) and toddler size (9-20 kg), being wearable from infancy to toddlerhood. The baby carrier is adjustable in height and length, without an insert, only by adjusting the seat and the panel. The body of the carrier can be lowered or raised, while the seat narrows as much as needed. A number of accessories are offered as well, such as toy carriers, teething pads or winter covers. The baby carriers produced by the company are Soft Structured Carrier (SSC) type. The products are available in 2 types of fabrics: 100% organic cotton canvas and 100% organic cotton woven jacquard. They are GOTS certified (Global Organic Textile Standard), the world's most important social responsibility certificate, based on the European Regulation (EC) no. 834/2007 for organic products. Woven wraps, stretchy wraps and ring slings complete the range of offered products. The company’s preoccupation for innovation, for the safety and comfort of the baby and his/her caregiver, has been worldwide recognized and appreciated - Gold Winner at European Product Design Award 2017 (European Parliament), Silver Winner at International Design Award 2017 (USA). The brand is already present in most European countries, but also in North and South America, in Asia and Australia. The sought partner should have good knowledge in the baby carriers’ domain or generically deal with baby products, in order to support the company in reselling their products on international markets. Online resellers are primarily envisaged, to promote the company’s products on the partner’s site, under the company’s brand, in the frame of a commercial agency agreement.
Advantages and Innovations The company is: - listed as producer of Hip-Healthy products on The International Hip Dysplasia Institute Official Page - multiple-awarded in 2017 by European and American organizations - member of the Baby Carrier Industry Alliance (BCIA) The company uses organic GOTS certified materials for the baby carriers product range. The cotton is not treated with pesticides, insecticides or fertilizers and does not contain heavy metals or formaldehyde, making fabrics safe for babies. The webbing is specially woven for the company and does not unravel. The buckles and velcros are supplied by prestigious brands, recognized even in the automotive industry for reliability and endurance. Extra elastic bands were added for high safety and memory foam for an increased comfort. Further strong sides of the products rely in their versatile configuration (in order to answer various carrying ways and reach the perfect ergonomic positioning of the baby, even in the case of prematures or twins), in the ease of dimensioning according to the baby's age (following the company's slogan "growing together !") and the stylish look of each product. The company has patented products in its product portfolio, manufacturing baby carriers created and designed by a certified baby wearing consultant.
Market Keywords 07004008 Other consumer products
09004003 Textiles (synthetic and natural)
Type of Partnership Required Commercial Agency Agreement
Type and Role of Partner Sought The company is interested in online resellers that operate on baby products market, ideally targeting baby carrier products. The partner should promote the company’s products on the partner’s site, under the company’s brand, in the frame of a commercial agency agreement. Nevertheless, other ways of cooperation are sought as well, keeping in mind that the company is willing to have direct contact with the end user, offering specialized, accredited consultancy.
Date of creation 25.04.2018
Profile type Business offer
Profile openness to interact N
Profile from EEN Y

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